Starting an online store can feel like opening a treasure chest—exciting, but a little confusing. There are so many platforms to pick from. Two of the most talked about are Stan Store and Shopify. But which one should you choose?
In this article, we’ll break it down in a fun and simple way. Whether you’re selling art, ebooks, coaching sessions, or candy bars, we’ve got you covered.
What is Stan Store?
Think of Stan Store as the cozy boutique of the online store world. It’s made mostly for creators and influencers. If you use Instagram or TikTok, you’ve probably seen people link to their Stan Store from their bio.
Stan Store is super easy to use. You can set it up in about 10 minutes. Really!
- No coding needed
- Perfect for digital products (like guides or templates)
- Great for booking calls or coaching sessions

What is Shopify?
Shopify is like the big mall of online selling platforms. It’s powerful and made for serious business. If you’re planning to sell physical products like clothing, gadgets, or homemade candles, Shopify might be your go-to.
Shopify is more advanced. But that also means it can be a bit more complex.
- Supports physical and digital products
- Thousands of themes and features
- Good for businesses of all sizes
Setup and Ease of Use
Stan Store wins here. It’s made for people who may not be tech wizards. You pick your product, add a title and price, and you’re ready to sell.
Shopify takes more time. You’ll need to set up product listings, payment options, shipping rates, and design your shop. But the customization options are endless.
Customization
Shopify beats Stan Store when it comes to customizations. You can create a completely unique online store with apps, plugins, and themes.
But sometimes more options mean more stress. If you just want a simple link to your offers, Stan Store is better.
Who Should Use Stan Store?
Stan Store is best if:
- You’re an influencer or content creator
- You mostly sell digital products or services
- Your main goal is to use your social media to drive sales
Who Should Use Shopify?
Shopify is great if:
- You’re starting a full-scale eCommerce business
- You’re selling physical items and need stock management
- You want your own domain and a bigger brand feel
Pricing
Stan Store keeps it simple. One price. No surprise fees. Plans usually start around $29/month.
Shopify has multiple tiers. It starts at $39/month, but you’ll probably pay more if you add apps or themes.
Good things to know:
- Stan Store has fewer extra costs
- Shopify’s extra tools can be worth it for bigger needs
Mobile Experience
Stan Store is made for mobile-first users. Your store looks amazing on a tiny screen.
Shopify is mobile-friendly, too. But it’s optimized more for desktop design.
Best Features
Stan Store:
- Link-in-bio optimization
- Calendar booking for services
- Simple digital downloads
Shopify:
- Inventory tracking
- Integrated shipping tools
- Multi-channel selling (Amazon, Instagram, etc.)
So, Which One Wins?
Honestly, it depends on what you want to sell and how much control you want over your store.
Choose Stan Store if: You want a fast, easy setup and sell mostly digital stuff or services.
Choose Shopify if: You’re building a serious online business and want room to grow.
Final Thoughts
Both platforms are awesome. It’s not about which one is better for everyone—it’s about which one fits you.
Stan Store is like a neat backpack with just what you need. Shopify is like a big suitcase, ready for anything. Just pack wisely!