Website users prefer a personalized experience. Take into account this demand when launching a new website or redesigning an old one. There are some proven website personalization practices that help attract more traffic.
1. Check What Your Target Audience Wants Before Any Design or Redesign
Take into account the specific demands and preferences of your target audience. They could be customers, clients or regular website visitors. What do they expect from your website?
Devise solutions based on what they expect after landing at your website. Look into their profiles like demographics, behaviors, locations, technologies they use, and other aspects. For effective website personalization, your website must be designed and personalized based on their demands and preferences.
2. Website Personalized for Each User
It is easier and cheaper to offer a standard website to all users. However, every person has different demands and they prefer websites that come with a personalization option. Make sure you offer this option on your website so it can be personalized according to the specific requirements of your users.
Website personalization means a user can access the required website elements quickly. These elements are offered to a user on a priority basis. They are placed on top and made accessible to the user easily.
3. Put Yourself in the Visitor’s Shoes
This will help you understand what a visitor might expect. Take into account what they want or expect from your website. When you seek their opinion before any website change, they feel good receiving the importance they deserve. Offer personalized interactions and avoid imposing undesired elements.
Old website users may have become used to some features they like a lot. Now you realize these features are no longer compatible with the latest web standards and want to replace them.
Before simply removing the elements, inform your visitors about the upcoming changes and prepare them, so they do not feel left out from the decision-making. Inform them why it is necessary to make such changes and the benefits of these changes for everyone in the ecosystem.
4. Suggest Personalized Products, Plans and Services
This is one of the best website personalization practices when you are selling something. You have devised all these plans, products and services to sell more. The best way to achieve your goal is to suggest personalized products at critical points.
Showing all plans at the same time to everyone will not give you the desired results. Collect data from your users and show them the plans and products they are more likely to order. It will result in higher conversion and benefit both your website users and you.
Product suggestions can be made at several steps during the buying or browsing process. These suggestions can be based on the searches and previous purchases made by the user. Show products related to the searches. You will get high-value results and increased sales from these suggestions.
5. Offer Personalized Marketing
Send marketing materials to your target audience, customers and others with some personalization. It can be an email newsletter to the people who have opted to receive newsletters from you. You can promote your products and offers through these emails.
These promoted products should be suggested based on a recipient’s searches and purchases made at your website. Use the latest email marketing tools to personalize your emails and newsletters.
6. Track and Analyze Traffic
You can offer all such personalized options and services only when you gather data from your website users.
Use visitor tracking tools and funnel analysis. These tools will provide you with data about each user’s visit and personal preferences. This data is highly valuable because it allows you to personalize your website, communication materials, and offers to the website users.
Observe how people interact with your business. Use website visitor tracking tools to gather different types of data about the visitors.
You will get details like how long a customer stays on the page and where they go. Find out what types of products a customer orders more, which page is leading to most cart abandonment, and other details. This data will help you personalize your website properly.
People expect website personalization and do not like being treated as just another customer or website visitor. Use tools to gather data about your customers and visitors.
Use this data to offer a personalized website experience based on the demands and preferences of each user.