We will present you with 5 different strategies for marketing that have proven track records of success for small-sized businesses.

Most of these ideas are likely to be feasible growth strategies specific to your company.

There are four worth a try during the next month.

The other can exponentially increase your business’s growth over the next year.

These are very effective when trying to find low-cost ways to advertise your mobile application.

When you’ve got the market/product fit, growth will result from clever marketing at the front and effective retention of customers on the back end. At the end of this article, you’ll know precisely what to do next in your marketing.

But before we start, let me give you some important information.

What is a Marketing Strategy?

Marketing strategy on wall

The marketing plan is a business’s strategy for turning potential customers into paying customers. It’s typically a step-by-step list of guidelines to aid the company in understanding the best way to achieve its goals and goals. A marketing plan typically includes the four Ps of marketing:

These four essential factors provide essential information on the marketing strategy. It includes how the product or service can benefit customers, how the company will inform consumers about its services and products, and how it will differentiate itself from its rivals.

This information can help a business attract customers’ attention and assures that the company is effectively using its resources by adhering to a well-planned strategy.

Based on your marketing objectives as well as the industry that your business is in, your customers, and more, you can follow the Seven Ps of Marketing, which includes people, process, Physical Evidence, or The 10 Ps of the Marketing model.

Most Common 5 Marketing Strategies for Small Businesses

Here’s a list of some of the most commonly used methods for marketing for small businesses:

1. Content Marketing

Content marketing

Content marketing is generating leads by providing your intended audience with relevant and entertaining information. It allows businesses to establish relationships with their intended public while improving their search engine rankings.

It helps brands show their expertise in the field and increase trust by providing prospective customers with relevant details. Creating content marketing can be a long-term approach that can take time to create.

It is important to employ other strategies to promote content, such as SEO or search engine optimization (SEO), to ensure that your content’s performance is high and that your audience can find it quickly.

It’s also beneficial to create diverse content, so you know what your target audience prefers to read and alter your marketing strategies accordingly. This type of content can include white papers, blogs, podcasts, information graphics, and even videos.

2. Facebook Advertising

Facebook advertising

Two million smaller to medium-sized companies advertise on Facebook, a cost-effective and effective marketing method to any type of public.

Facebook ads excel in advanced targeting. They let you select a particular audience by location, interest or age, sexual orientation, internet usage, and other aspects.

The process of creating Facebook ads is a breeze. All you need is a good headline, a little descriptive text, a single photo, and a hyperlink.

The Ads Manager on Facebook allows you to run and test a variety of advertising sets, which allows you to find the most effective formula and achieve profits without requiring sophisticated technical knowledge.

Most new users indeed experience difficulties in their first campaigns. It requires a lot of persistence; however, on the positive aspect, the popularity of Facebook has resulted in various third-party tools to aid you in achieving success.

3. Influencer Marketing

Influencer marketing

Influencers are people with extensive social or online media following. The term “influencer marketing” refers to using influencers to promote your company’s offerings and products. Companies can work with influencers to promote their company and its products to their followers.

It can be more efficient than other marketing methods since it’s more like an individual recommendation to the influencer’s audience. Start by researching your target public and your social media followers follow. Check out any important influencers or personalities that your followers share in common and what kind of content they publish.

4. Search Engine Optimization (SEO)

Letters forming word SEO

The mere existence of a website isn’t enough. You need to tweak it to be able to rank in the top search results on Google. The first page on Google SERP has 31% CTR and is 10x more CTR than the top 10 results ( Backlinko, 2019).

Furthermore, getting ranked higher than one position in the results of a search increases CTR by 30.8 percent (also dependent on your first ranking). This is the reason why SEO is essential. It’s the act of optimizing your website’s content and its content and elements to be viewed by search engines and users.

5. Pay-Per-Click Advertising

Hand pointing on laptop screen

Paid-per-click (PPC) advertising allows small businesses to place ads whenever consumers type in specific phrases in the search engine. Although it could lead to auctions that cost a lot, local markets are typically less competitive, and the PPC method helps keep your budget in check.

This sounds great, right? But how exactly does this function?

You can bid on specific keywords, such as “local printing company” or “office equipment close to me,”–and create ads around these keywords.

Advertising platforms then apply an algorithm to show your advertisements on results pages of search engines (SERP) depending on various factors like the relevance of keywords and the quality of the landing page. Pay for each time people click on your ads.