7 Essential Tips for Executing Your First-Party Data Strategy
Utilizing first-party data has emerged as an indispensable strategy in today’s digital landscape for businesses striving to enhance product offerings, tailor marketing campaigns, and elevate consumer experiences. This shift is underscored by the fact that 88% of marketers assert that first-party data has gained greater importance within organizations compared to two years ago. First-party data […]
What is the difference between Blackbaud CRM and Raiser’s Edge?
When it comes to managing relationships with donors and supporters, nonprofit organizations need a robust and efficient system in place. Two popular options in the market are Blackbaud CRM and Raiser’s Edge, both developed by Blackbaud Inc., a leader in nonprofit software solutions. While they share common features and functionalities, there are distinct differences between […]