When we set out to create our website, we knew it would be with WordPress.

We’ve been WordPress specialists for years – there was no chance we’d pick a different content management system for our own site.

But we didn’t stop there.

We know better than most how versatile the WordPress platform is. You can do anything with it. But to obtain those results, we’d have to do a lot of custom coding.

That’s not a problem in itself, but it takes both time and energy. We’d be better off spending that time and energy focusing on our plugin. We needed a solution that streamlined the website creation process without tying us down or getting in the way.

It didn’t take long for us to discover Elementor. It enabled us to quickly create a high-quality website without compromise, as well as using 3rd party add-ons like Element Pack that will enrich your site. Its features met our needs to the letter and offered a few welcome surprises along the way.

Here are some of the ways Elementor ticks our boxes as WordPress professionals.

Code-Free Intuitive Editor


Elementor is designed for users with no coding knowledge whatsoever. The team obviously put a lot of work into creating a web page editor that is intuitive and easy to use. Instead of writing code, you simply drag and drop widgets directly onto the page.

Widgets perform all of the basic tasks you would expect from a professional WordPress site. Elementor includes more than 90 individual options, from simple text blocks to login forms, photo galleries, and testimonial sliders. Virtually anything you could imagine putting on a web page exists in the widget form.

What sets this editor apart from others is its customizability. You can freely change just about any aspect of any widget to fit your needs. Importantly, you can do this much faster and much easier than it would take to write the same functionality in code.

Elementor’s drag-and-drop editor is the backbone of a highly streamlined workflow. It makes everything that goes on your web page easily configurable. You can even set site-wide Global Settings that apply to each page, copying those configurations to every page on your site.

Any change you make to your Global Settings will immediately reflect across your website, so you can quickly create a template and start editing from there.

Cloud Hosting

Elementor hosting landing page

Hosting is an important – and sometimes costly – decision for web creators. The more powerful your hosting solution is, the faster and more reliably your website runs. Web performance directly impacts the user experience, so we obviously wanted to optimize our hosting solution.

The problem is that hosting service providers typically offer fixed packages to customers. This means you have to guess how much traffic you expect your website to receive. If your site ends up being more popular than you expected, performance will suffer during peak periods – which can be incredibly frustrating.

Elementor’s cloud hosting for WordPress simplifies the situation. It puts scalable, cloud-hosted server resources at your disposal. If your website gets 1000 visits one day and 100,000 the next day, your server won’t falter as it delivers a winning user experience to each and every one.

As an additional benefit, Elementor’s managed hosting comes with WordPress pre-installed and guaranteed compatibility with its most popular plugins. Compared to the time-consuming process of manually configuring a dedicated server, it’s a far faster and more elegant option.

Full Site Kits

Elementor Full Website Kits landing page

There are tens of thousands of WordPress plugins out there and even more plugin developers. Most of them have websites, and many of those websites are highly optimized, well-engineered marketing platforms in their own right. In a fully mature market like this one, there is no need to reinvent the wheel.

Most website builders offer templates for this purpose. Templates give you an easy starting point for customizing a website according to your industry’s best design practices. However, they don’t give you much in the way of backend functionality or compatibility.

Elementor’s Full Site Kits take the concept of templates to another level. A Full Site Kit is a professionally designed, fully optimized website with placeholder text and images. Unlike a regular template, it includes backend functionality (like e-commerce integration).

With a Full Site Kit, you can create, customize, and publish a comprehensive website in minutes. Your site will have all of the features you would expect from a professional brand in your industry. This played a major role in our decision to use Elementor because it dramatically reduced the amount of time it took to design and publish our site.

Form and Popup Builders

Elementor form screenshot

Forms and popups are crucial marketing tools for web-based businesses. When used correctly, they enhance the user experience and help website visitors interact with brands.

Forms help users communicate directly with sales and support teams. They allow these teams to categorize incoming messages. Anyone who uses a sales enablement or customer relationship management solution will have to incorporate forms into their web pages to make full use of those solutions.

Popups have an important role to play as well. Triggering the right popup to display at the right time makes the user experience more valuable. There are lots of ways to do this, from triggering sales popups during checkouts to showcasing new features to return blog visitors.

Elementor shines in both cases. It features comprehensive form and popup builders that integrate seamlessly with its drag-and-drop editor and other useful features. This makes it easy for our team to communicate with website visitors, convert them into leads, close sales, and make sure our customers are happy with their purchases.

Elementor: An Excellent Choice for Amateurs and Professionals Alike

With its code-free design and highly streamlined workflow, Elementor is a great choice for amateur web creators and experienced professionals alike. Scalable managed hosting and a wide selection of powerful features make it an easy choice for startup leaders with ambitious goals.

You can try Elementor’s Basic for free and even publish a complete website using it. Try it out for yourself and see just how useful this advanced website builder can be.