Undoubtedly, a comprehensive marketing strategy and detailed advertising plan are behind every prosperous business.

As an essential part of the business plan, this vital section reveals an accurate set of promotional actions that the company executes within a certain period with a clear and concise goal – to increase sales.

As the approach to marketing strategies evolved over the last decade, this article reveals the five steps that will help you make a great marketing plan and strategy.

Let’s roll.

1. Analyze the Context: Strengths, Weaknesses, Opportunities, and Threats

SWOT Analysis

SWOT analysis is where you start. As a result, it will give you a clear and convincing picture of your business’s broader context.

A good one will also illustrate the strengths and weaknesses and provide you with an in-depth understanding of what opportunities or threats your business is likely to encounter as it grows.

Your analysis of the current situation should include a detailed overview of the type and structure of your business, its tradition, potential buyers identified as a target group, your marketing tempo and tactics, and indeed – your budget.

You have to be ultra-aware of the circumstances and trends around you that might affect your business positively or negatively from the beginning. On the other hand, you also have to know yourself and the resources you work with.

2. Figure Out Who Cares About Your Items

Not all the contents, products, and services you provide fit or attract everyone equally. An outstanding marketing plan defines the target groups with as many details as possible.

Your desired audience is your potential buyers, those to who you intend to sell your products or services. Start thinking of simple parameters to categorize your clients of interest, such as socio-economic status, age, gender, household structure, household income, or even the clientele’s lifestyle you wish to reach.

As soon as your product or service you advertise strikes your customers as a solution to their problem or addresses their needs accordingly, they start caring for whatever you’re selling.

3. Define Concrete Goals and Standards

Goals on typewriter

At its core, a marketing plan is there to make you reach your goals faster. The goals must be tied to reality and reflect your prospective buyers’ actual needs and capacities. Try to apply all the necessary tips you know. If you are using social networking sites like Twitter then try your best to get real Twitter followers.

Do not forget that your goal has to be measurable. Try expressing yourself numerically. Your goal in that sense could be several app downloads or plugin activations by the end of the year.

4. Put Your Tactics in Place and Set the Tempo

Once you understand the business environment you’re in and have defined your target groups, now you have to figure out a strategy to put your product near people who might care about it.

Remember that your goals and objectives have to be measurable to improve your marketing game and generate higher profits in the future. When developing your tactics, a slice of advice is: don’t get too playful and keep budget constraints in mind—the efficiency principle.

5. Marketing Investments and Research of Channels

Word investment

One last thing on which your marketing depends heavily is, of course, the budget. To advertise your product efficiently means to sell the most units with every penny invested in marketing.

For some products, paid sponsorships on social media can do the deed, while the others might require some other form of promotion. Researching the marketing channels with the highest potential to give the best results is crucial before setting your budget.

The budget you can afford for marketing purposes needs to cover the promotional activities you plan to run.


If you think about running a business, you must know that a marketing plan is as vital as a business plan.

Do not be naive and believe that the customers naturally learn the way to you. Transactions, agreements, and sales don’t coincide in the real world but are based on demand-supply correlation through a well-planned and implemented marketing plan.

This article is meant to equip you with substantial knowledge on making a great marketing plan. Make sure you utilize a realistic approach and understand the current factual circumstances that might affect your business success in specific ways.

Analyze your target audience until you get a good feel for their needs and habits. Keep in mind that you set yourself goals that you can measure.

The success will depend on your ability to let those who care about products like yours know about it. Right tactics will make sure your potential customers react to the product in the best way possible and get to be ” on the verge of” buying it.